Selected Work
THE RESULT
Aligned work.
A collection of projects where complex ideas became clear, intuitive digital experiences.
SYSTEM TRANSLATION
OrbitAIQ
Translating complex systems into a human-readable experience.
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ORBITAIQ began with a complex decision framework designed to evaluate fit, risk, and alignment. The challenge was transforming that underlying system into an experience that felt clear, intuitive, and actionable.
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The result was a structured digital platform that helped users navigate a new approach to career decision-making.
EXPERIENCE DESIGN
The Play Bus
Turning a new concept into a clear invitation.
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The Play Bus needed more than a website. It needed a digital experience that helped families immediately grasp the idea: coffee, play, and connection brought together in a single destination.
The work focused on shaping the story, organizing the experience, and creating a welcoming path from discovery to booking.
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The result was a digital experience that introduced a new family concept with clarity, warmth, and an intuitive path from curiosity to action.
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EXPERIENCE ECOSYSTEM
Crystal River Aquarium
Creating a clearer path through a multi-experience destination.
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A redesign focused on helping visitors discover tours, attractions, and booking opportunities across a growing family of water-based experiences.
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The work focused on organizing multiple experiences into a connected ecosystem, clarifying visitor pathways, and creating a stronger foundation for future growth.
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The result was a more cohesive digital experience designed to guide visitors from discovery to exploration.