DIGITAL EVOLUTION
Website Refinement
Your business changes. Your website should keep up.
Your website is not a finished product. As your business grows, your digital presence should continue to support where you are going.
I help refine existing websites through strategic updates, improved user experience, enhanced functionality, and thoughtful design decisions that create a stronger foundation for what comes next.
BEYOND THE UPDATE
More than changes. Better decisions.
Website improvements often begin with a simple question: what needs to work better?
Before making changes, I evaluate the current experience, identify opportunities for improvement, and determine the right approach. Whether that means adjusting structure, improving usability, adding functionality, or refining the design, every update is intentional.
Website Refinement
Improve structure, clarity, and consistency.
Includes:
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New pages, sections, or content.
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Layout improvements
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Design refinements
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Navigation updates
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Content organization
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Visual consistency
Experience Optimization
Create a smoother path for visitors.
Includes:
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Mobile experience improvements
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Responsive adjustments
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Readability enhancements
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User flow improvements
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Navigation clarity
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Conversion pathway refinements
Functionality Expansion
Add capabilities as your business grows.
Includes:
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Wix app integration
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Bookings
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Events
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Memberships
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Stores
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Forms
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Custom features
COMMON REFINEMENTS
Where refinement creates impact
01
Refresh Existing Pages
Update outdated content, improve layouts, and create a more cohesive experience.
03
Improve Visitor Experience
Make information easier to find and interactions easier to complete.
02
Add New Capabilities
Introduce features that support new services, offerings, or customer needs.
04
Resolve Website Friction
Address broken links, confusing pathways, and design inconsistencies.
Investment
Website refinement projects have a minimum fee of $375.
For existing Wix or Wix Studio websites I did not originally build, the $375 minimum covers the initial engagement, whether the work takes one hour or three.
Additional Time
If the project extends beyond three hours, additional time is billed at $125/hour. When the remaining scope can be reasonably estimated, I’ll let you know what to expect before continuing.
Scope may be affected by:
Current website condition
Complexity of requested updates
Amount of design or restructuring required
Functionality needs
Content readiness
Important Note
Every existing website is built a little differently.
Part of the work may involve getting oriented within the current site, understanding how it was structured, troubleshooting existing issues, or identifying connected changes that need to be addressed as the updates are made.
Ready to improve your website?
Tell me what you need changed, fixed, added, or refined. I’ll review your request and let you know what I need to get started.