ABOUT MELANIE EDWARDS
Design begins before anything is designed
It starts with understanding the business, the message, and how the whole experience is being interpreted.
I’m Melanie Edwards, founder of Melanie Edwards Co. I combine strategy, UX architecture, content structure, and platform expertise to turn complex or scattered ideas into clear, intuitive digital experiences.
THE FOUNDATION
More than a decade building digital experiences
I’ve worked exclusively in Wix since 2014, across industries, business models, and stages of growth.
Clients often arrive with strong ideas, incomplete pieces, competing priorities, or a website that no longer reflects the business behind it. I step back, find the connections, and turn those pieces into an experience that feels clear, intentional, and distinctly theirs.
WHY WIX
The platform of choice
Wix is not simply the platform I use. It is an environment I understand deeply.
After more than a decade working exclusively within Wix and Wix Studio, I know how the platform behaves, where projects tend to become complicated, and how to structure a site so it remains useful and manageable after launch.
That depth allows me to move beyond surface-level design. I can anticipate constraints, recognize patterns, and make better decisions about structure, content, functionality, and long-term maintenance.
WHAT I DO
Digital experiences shaped around the business behind them.
Every engagement begins with understanding what the business actually needs. The outcome may be a new website, redesign, migration, optimization, or presentation, but the work starts with finding the right structure, message, and experience.
Custom Website Builds
Original designs built from the ground up to reflect your brand’s energy, message, and goals.
Strategic Redesigns
Complete redesigns that bring outdated sites up to speed—with a fresh look and better flow.
Platform Migrations
Seamless moves from platforms like Squarespace or WordPress into Wix or Wix Studio—no drama, no downtime.
Presentation Design
Custom Keynote decks and one-pagers that turn your content into polished, brand-aligned visuals.
Site Optimization
Quick fixes, content updates, mobile cleanup, app installs, or anything else your site needs to stay sharp.
THE APPROACH
The visible work is the outcome
I begin by understanding what matters, what needs to come through, and where the current experience is creating friction or confusion.
From there, I organize the content, shape the user experience, identify the right functionality, and design around the business rather than forcing the business into a predetermined layout.
The process is collaborative, but I do not expect you to arrive with everything figured out. Bring the notes, ideas, half-formed thoughts, and competing priorities. Making sense of them is part of the work.
THE PERSON BEHIND THE PROCESS
Melanie Edwards
Hi, I’m Melanie, founder of Melanie Edwards Co.
Clients often come to me with brilliant ideas, scattered notes, competing priorities, and pieces that do not yet connect. They do not always need more ideas. They need someone who can see the relationships between them.
That is where I work best.
I listen, question, organize, and translate. Then I turn what matters into a digital experience that people can understand, navigate, and trust.
The result may be a website, redesign, presentation, or connected system. The visible design is the outcome. The deeper work is making the whole thing make sense.
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